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March 9, 2010 - Skin Nutrition stretched its wings into Eastern Europe with the successful launches last week in Estonia, Latvia, Lithuania, and Finland to an exuberant group of customers, which included Stockmann, Sokos, and Douglas. To support the launches, Skin Nutrition's Founder and CEO, Richard Purvis, attended two separate press events, one in Tallinn and the second in Helsinki, where he addressed TV journalists and beauty editors from all the major magazines and newspapers.

They say workplace romances are a bad idea. But whoever “they” are, they haven’t met Richard Purvis, owner and founder of Newport Beach-based Skin Nutrition, and his wife, Joanne, who is the vice president of sales and marketing for their company, which launched February 13, 2002.

Because despite some challenges that have come from being a husband-wife business team and the current economic climate, the pair has forged ahead and turned an idea they had in the late ’90s into an anti-aging skin care company available for men and women online and internationally in spas, medi-clinics, dermatologists’ offices, and specialty cosmetics retailers.
 
 “We try to have fun with the business, and so much of what we do is really rewarding because we both are doing what we are most passionate about and we get to see the results of our visions and efforts in the end products and hearing from our customers,” Purvis says. “The challenges are leaving work at work and trying to have a home life that doesn’t revolve around work.”

Purvis took some time from his busy schedule to talk about anti-aging products and what separates Skin Nutrition from other anti-aging companies.

What sets your skin care lines apart? 
For starters, our main point of difference is to use ingredients that are biocompatible with our bodies to ensure optimal utilization of the ingredients and optimal efficacy. We use a lot of biotechnologically-derived ingredients such as growth factors and peptides, many of which are proprietary, and we also use forms of plant-derived ingredients and vitamins and minerals that are stable and can penetrate the epidermis.

Are anti-aging products more gimmick than anything else? 
Without question there are a lot of gimmicky products out there, but as a whole, anti-aging products should not be gimmicky and they can deliver fantastic results. The science is out there; there are biotech houses that have the materials and the clinical data to validate their efficacy. The problem lies with the manufacturer and their choices to put profits over delivering the goods.

What are the biggest trends you foresee in the anti-aging market? 
Biotechnology is very, very big right now and will continue to be so for years. One of the other big things is going back to nature for things like superfood extracts… The idea of using superfood extracts in cosmetics is not new. What is, is finding or creating forms of them that are compatible with skin – as most currently are not, and the end result of this is these ingredients do nothing but sit on the surface with no efficacy.

Do a lot of men out there neglect their skin? 
Yes, many do. I use my products every day and have been doing so for a long time. I keep it fairly simple by cleansing morning and night and then applying Cell CPR and the Eye Reconditioning Serum.

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Do you and your wife actually develop the products yourselves?
I do get very involved at the chemical level and many times I come up with the concept or the idea and challenge our scientists to find ways to create what I want. Joanne is very involved with the packaging and design side and personally oversees most of that side.

Any quick and easy tips so men can keep their skin youthful looking?
Cleansing, then using a good eye cream and moisturizer is a must. Using supplements like astaxanthin and omega 3 are great too, as [they] help the skin retain moisture from the inside in addition to many other benefits.  
 
What ingredients do you suggest people avoid in anti-aging products?
There are so many nasties out there and most companies use them because they are so cheap and the better replacements are expensive, so companies stay away from them. The definites to stay away from are: synthetic fragrances, petrochemicals, sulfate detergents, synthetic colors, animal ingredients, parabens, glycols and diglycols (such as propylene glycol), PEGs, PPGs, urea, DEA, TEA, aliphatic alcohols/hydrocarbons, phthalates, fumarates, amines, alkanolamines, polyacrylamide, methacrylates, elastomers, poloxamer, styrene, poly quaternaries, synthetic chelating agents, nylon, nitriles, nitrates, nitrosamine releasers, bromates, aluminum, and alumina. We obviously do not use these ingredients.

Los Angeles-Capitalizing on the latest ingredients and technologies available, Skin Nutrition revolutionizes the science of skincare with a new naturally clean, bio-active line of products called Nutrissentials, which replaces the original Essential Anti Oxidant line.

"Within Nutrissentials, there are specific ingredients that were previously not available when we started the company 6 years ago, and they significantly increase the efficacy of our products," states Richard Purvis, CEO of Skin Nutrition, a global skincare manufacturer based in the US. These ingredients include patent-pending, nano-encapsulated nutritional extracts of super-berries, Plankton derived omega 3, fruit & seed oils, and spinach extract, for its high bio-available mineral content. Also included is a super-hybrid lipid soluble vitamin C that is 50 times more effective than regular vitamin C, as well as bio-available forms of amino acids and other phyto-active botanical extracts.

These ingredients are designed and chosen to work well with our body's natural biological processes and are formulated into delivery systems that maximize their penetration into the skin, reducing inflammation and flushing out toxins. This allows the cells to receive optimal nourishment and maximum cellular regeneration, which slows down the premature aging process and reduces the appearance of fine lines and wrinkles, resulting in the creation of younger, healthier-looking skin.

"Even our preservation system was developed with our clean and bioactive philosophy," continues Purvis. Nutrissentials utilizes SN-NPS, a first of its kind, proprietary patent-pending natural preservation system that is unlike the harsh chemical preservative systems that are used by so many other brands. SN-NSP--Skin Nutrition Natural Preservative System--is one of the many unique points of difference that is going to propel Skin Nutrition into a true global leader within the field of scientific skincare.

Targeting women (and men) over 25, Nutrissentials includes a total of 9 products. "Of these, I highly recommend the Cleanser, Toner, Hydrating Mask, and Complexion Rejuvenating Serum because they really define the tremendous capabilities of this skincare system," states Purvis.

Los Angeles-Breaking new ground in the realm of scientific skincare, Skin Nutrition delivers a serum utilizing proprietary technologies that make it a highly effective alternative to surgical intervention in the biological aging process.

The Cell-CPR serum is revolutionary because it mimics our body's own biological process of making new cells, states Richard Purvis, CEO of Skin Nutrition, a global skincare manufacturer based in the US. An intelligent anti-aging product, it counteracts the signs of aging by providing the skin with the identical components that make up new healthy cells, which in turn revives existing tired and damaged cells, stimulates new cell proliferation, effectively reversing the signs of aging such as lines, wrinkles, pigmentation, dark spots, and sagging, grey, lifeless skin, to bring back skin the way nature intended it to be, which is healthy, smooth, youthful, and radiant! If our skin came with a manufacturer's maintenance elixir, Cell-CPR is what it would have come with!

Cell-CPR ingredients include: phospholipids; proteins (enzymes, oligopeptides, amino acids);the components that make up mitochondria and cytoplasm; oxygen; ATP; vitamins, including a stabilized super-hybrid, lipid-soluble form of vitamin C which is 50 times more effective an regular vitamin C; and minerals such as Hematite and Rhodochrosite. It also contains proprietary ingredients that protect, repair, and stimulate skin stem cells and DNA. One of the proprietary ingredients is SN-SC (Skin Nutrition Stem Cell Complex), a plant stem cell that stimulates new cell production, protects cell longevity, and the cell against UV damage.

The ingredients are carried via patent-pending delivery and multi-encapsulation technologies. Nano-encapsulation of the active ingredients allows them to penetrate the skin more effectively and without any dilution.

The ingredients are carried via patent-pending delivery and multi-encapsulation technologies. Nano-encapsulation of the active ingredients allows them to penetrate the skin more effectively and without any dilution.

Available in a 30-ml. bottle, the Cell-CPR serum is applied to skin daily, using about 1 ml. per application. "If used daily, positive results should be visible within a few days and certainly within one week!" adds Purvis.

Skin Nutrition plans to launch Cell-CPR at Cosmoprof taking place in Bologna, Italy from April 3-6, 2009. For more information about Skin Nutrition, contact the company at 949-200-4602 or visit www.skinnutrition.com.